Luis Santiago

COMMUNITY

DESIGNING FOR THE NEIGHBORHOOD.

PROJECT NAME

SPEAK MPLS


ROLE

BRAND DESIGNER


DATE

2020

SPEAK MPLS is the new public access television experience in the Twin Cities. The team over at SPEAK asked me to help them with creating their brand identity.


The final result is a bold, bright and fresh approach to letting your voice be heard, young or old.


Check out speakmpls.com for more info.

PROJECT NAME

SECTOR 612


ROLE

ARCHITECTURAL DESIGNER

URBAN PLANNING


DATE

2018 – Present

Sector 612 is helping rebuild our community through business/economic development, business support, safe and affordable housing as well as support for “Arts and Culture” in the Twin Cities and surrounding areas.


As a member of Sector 612, My sister and I (FOUR DESIGN) helped visualize and plan a space where all of this development could take place.


Visit sector612.com for more info.

PROJECT NAME

AFRO REACTIONS


ROLE

BRAND DESIGNER


DATE

2018

Afro Reactions is a YouTube channel that records the reactions of African American youth to the pop culture of Africa.


This identity system needed to be flexible enough to cover all of the categories being covered as well as still be identifiable throughout all of the content. With that in mind, I used the fingerprint/hand lines as a guideline to creating all of the different aspects of the brand. This allowed me to play with the negative space to create outlines, colored icons and patterns to use within the content.



Check out the first video here.

PROJECT NAME

THE ORIGINAL POPCORN HOUSE MOA


ROLE

RETAIL DESIGNER


DATE

2019

The best popcorn in Minnesota. The Original Popcorn House was looking to add a storefront to the Mall of America, and my sister and I(FOUR DESIGN) were contracted to help them make that a reality.


Two big design features of the space include the reclaimed wood storefront that takes from the heritage of the first TOPH. This alone allowed the shop to stand out in the all white hallways of the mall.

Not only did we work with them visually, we also worked on workflow with them. For this, we created a pass throughway that's hidden by the back counters. The employees making the popcorn can pop and fill containers of the needed flavors and store them in the cabinets all from the back room. This allows the front of house employee to restock popcorn without needing to go to the back and restock.


Check out all of their flavors at www.theoriginalpopcornhouse.com